If you’re a seller on Amazon (or you’re interested in becoming one), you will certainly have heard the terms 1P and 3P being used. But what exactly do these terms mean, and how do they describe your relationship with Amazon? 1P refers to a first-party relationship with Amazon, while 3P is a third-party relationship. They both deal with how much control you have over selling your product on the Amazon marketplace. We will explain what Amazon 1P versus 3P and what this means for you as an Amazon seller.
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