High GrowthChallenger Brands
What are some of the challenges of working with/for a Challenger Brand, and how does Rex Brown rise to the occasion?
When we say ‘challenger brand’, we don’t mean a brand that challenges someone. We’re talking about brands that challenge something. That’s rarely a specific competitor, but rather something more general that they believe needs to change in their industry. To make that change, they need to level the playing field between themselves and larger, more established competitors - that’s where the Rex Brown Success Program comes in.
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